One card per week (Monday–Sunday), with the arrows showing change versus the week before.
Meeting notes and insights, newest first.
Return per $1 = sales from ads ÷ ad spend. Today is included and updates through the day (the ad platforms report with a short delay), so today's numbers
start low and fill in. The most recent days can also look lower than they end up, because purchases keep being
credited to ads for a few days after the click. Figures cover Meta and Google Ads. Data via Windsor.ai.